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1. The fashion industry ranks as the second-largest polluter globally. Our mission is to care for the planet and drive positive change

2. At our core, we steer clear of unethical practices and dismal working conditions. We're all about promoting fairness and having a positive impact

3. There has been a growing concern about sustainability in the fashion industry. Many consumers, especially younger generations, are increasingly demanding more sustainable and ethical practices from fashion brands. 

81% of global respondents in a sustainability survey, said that it is extremely important that companies implement programs to protect the environment.